Thira: Born from the Wave

Thira: Born from the Wave

Thira: Born from the Wave

Water Bottles Designed for Movement

Inspired by the Malayalam word “Thira” (meaning wave), this project explores the synergy between strength, flow, and design. Thira is a brand rooted in fluidity and active motion—created for individuals who live boldly and move often.

From logo design and visual language to bottle styling and typography, the branding captures both the energy of water and the lifestyle of performance. Each bottle features category-specific expressions like Fuel Flow, Hydrate Bold, and Ocean Inside, supporting clarity and purpose at the point of use.

A strong identity system, custom color palettes, and dynamic form language bring a premium, sporty, and minimalist aesthetic to life—positioning Thira as a next-gen hydration brand.

Client

Thira (Concept Brand)

DELIVERABLES

Brand Identity, Packaging Design, Visual Language, Typography System, Product Mockups

Year

2025

Role

Brand Designer, Visual Strategist