Developed a compelling creative campaign for Groundswell Coffee, designed to capture the sensory and emotional experience of coffee in powerful, relatable visuals. The project centered around a series of concept-driven ads—showcasing identity, exploration, and storytelling through striking imagery like a fingerprint, a galaxy swirl, and a soundwave embedded in latte art.

Beyond visual design, the campaign established a cohesive brand voice with taglines that blend simplicity and depth, positioning Groundswell as a coffee brand that offers more than just a drink—it delivers a personal journey. The project also included refining the logo, building out visual standards for digital and print, and setting the foundation for a broader brand strategy focused on identity, flavor exploration, and sensory storytelling.